eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen


Ida Josefsson, Digital Innovation and Business Development Manager at SJ
SJ Logo

Ida Josefsson

Digital Innovation and Business Development Manager

Check out the incredible speaker line-up to see who will be joining Ida.

Download The Latest Agenda

Agenda Day 2 - Thursday 3 October 2019

Thursday, October 3rd, 2019

2:55 PM CONVERSATIONS ROUNDTABLES: Connect with your retail peers from similar sized organisations to address common challenges

1- AI and dynamic pricing are now moving into e- and retail – How to prepare your business: Henrik Salicath, CEO, Fiftytwo

2-Channels Conflict: How to balance wholes sales and B2C  from a brands perspective: Øyvind Haagensen, Director eCommerce & Retail, Active Brands

3-Believing in the personal touch: What is the role of human interaction in the travel industry today and how important is it to customers in the age of digitalization: Lisa Karlsson Bruzelius, CCO, Resia

4-Beyond the product:How to continue developing your offer that cuts through the noise in an attention deficient landscape and builds a community of loyal customers that engages with your brand in the online-offline worlds: Anna Ljungfjärd, Digital Director, Sephora

5-How social media is offering amazing opportunities to marketers not just to engage and build deeper relationships, with their clients, but also to sell directly to them: Nathalie Brogaard Jensen , Digital & eCommerce Director, GUBI; Adam Chaszczynski, Social Media Manager, Åhléns AB

6-What are the critical success factors for developing an easy and convenient returns policy that lives up to customer expectations?  Saastamoinen Ilkka,  Head of Ecommerce, Intersport

7- How smart CRM has the potential to help you to make smarter and more impactful decisions across departments

8-How can we truly live out mobile first working with omnichannel:  Jenny Gejke, Head of Digital Channels, SJ; Ida Josefsson, Digital Innovation and Business Development Manager, SJ; Michella Raun Hesselberg, Head of Digital, DSB;  Arnoldo Cabrera, Digital Optimization Manager, Ikea

9-How to integrate your physical and digital CX to attract new customers and convince them to keep shopping with you: Kåre Berenthz-Nicolaisen, Head of Digital, Arla Food