Day 1 | 20th October
- Defining a practical framework for AI discovery, including how to structure content for conversational queries, prioritise high-intent topics, and align with how AI models retrieve and surface information
- Implementing structured data and schema as a foundation for visibility, including key formats, common pitfalls, and how to ensure content and products are machine-readable across AI-driven platforms
- Optimising product feeds and data pipelines to improve accuracy, enrichment, and performance, with clear steps to enhance discoverability, maintain visibility, and reduce reliance on traditional SEO traffic
Check out the incredible speaker line-up to see who will be joining Irene.
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