Irene Noriega
Head of Customer Growth RugVistaIrene Noriega is a digital marketing and customer experience leader with over 15 years of experience driving ecommerce, organic growth, and digital transformation in large international companies. Currently Head of Customer Growth at Rugvista, she leads initiatives across AI-driven discoverability, customer experience, lifecycle growth, and conversion optimisation, connecting content, data, UX, and technology into integrated digital ecosystems across 29 markets.
Passionate about the intersection of AI, customer behaviour, and the future of commerce, Irene focuses on how brands can evolve from channel-based operations into connected, customer-centric ecosystems built for AI-driven discoverability, agentic commerce, and long-term growth.
Day 1 | 20th October
1:45 PM Practical Playbook: How to optimise content, data pipelines and product feeds to stay visible in AI-driven search
- Defining a practical framework for AI discovery, including how to structure content for conversational queries, prioritise high-intent topics, and align with how AI models retrieve and surface information
- Implementing structured data and schema as a foundation for visibility, including key formats, common pitfalls, and how to ensure content and products are machine-readable across AI-driven platforms
- Optimising product feeds and data pipelines to improve accuracy, enrichment, and performance, with clear steps to enhance discoverability, maintain visibility, and reduce reliance on traditional SEO traffic
Check out the incredible speaker line-up to see who will be joining Irene.
Download The Latest Agenda