• Navigating the shift in customer ownership as AI intermediates discovery, reducing direct traffic and reshaping how brands and retailers build relationships
• Balancing control between retailers, brands, and technology platforms to maintain visibility, influence, and differentiation within AI-driven ecosystems
• Building strategies to retain customer loyalty and first-party data through stronger value propositions, membership models, and post-purchase engagement

As AI reshapes discovery, personalisation and decision-making across Nordic retail, this session explores what it takes for women to lead — not just adapt, through this transformation. Join a candid conversation on visibility, influence and career growth, and connect with peers shaping the future of digital commerce.