Jelena Medojević

Jelena Medojević

Head of Digital & e-Commerce Nordics Swedish Match

Day 2 | 21st October

9:50 AM Interview: Directing the customer: How can you regain control of the customer journey to build long-term loyalty and growth when AI controls discovery?

  • Navigating the shift in customer ownership as AI intermediates discovery, reducing direct traffic and reshaping how brands and retailers build relationships
  • Balancing control between retailers, brands, and technology platforms to maintain visibility, influence, and differentiation within AI-driven ecosystems
  • Building strategies to retain customer loyalty and first-party data through stronger value propositions, membership models, and post-purchase engagement

Check out the incredible speaker line-up to see who will be joining Jelena.

Download The Latest Agenda