Navigating the shift in customer ownership as AI intermediates discovery, reducing direct traffic and reshaping how brands and retailers build relationships
Balancing control between retailers, brands, and technology platforms to maintain visibility, influence, and differentiation within AI-driven ecosystems
Building strategies to retain customer loyalty and first-party data through stronger value propositions, membership models, and post-purchase engagement
Check out the incredible speaker line-up to see who will be joining Jelena.