• How we developed a scalable loyalty strategy based on first-party data, customer segmentation, and behaviour-driven incentives instead of blanket promotions 
• How can you phase rollout market-by-market using A/B testing, CIM systems, and opt-in personalisation to drive higher retention and CLV? 
• How localised KPIs, such as purchase frequency and reward redemption by region, can replace outdated vanity metrics and improve long-term program performance 

Following the case study, you will join a small group of your peers to address a question put to you by the speakers.