eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen

442073689894

Jenny Gejke, Head of Digital Channels at SJ
SJ Logo

Jenny Gejke


Head of Digital Channels
SJ

Check out the incredible speaker line-up to see who will be joining Jenny.

Download The Latest Agenda

Agenda Day 2 - Thursday 3 October 2019

Thursday, October 3rd, 2019


2:55 PM CONVERSATIONS ROUNDTABLES: Connect with your retail peers from similar sized organisations to address common challenges

1- AI and dynamic pricing are now moving into e- and retail – How to prepare your business: Henrik Salicath, CEO, Fiftytwo

2-Channels Conflict: How to balance wholes sales and B2C  from a brands perspective: Øyvind Haagensen, Director eCommerce & Retail, Active Brands

3-Believing in the personal touch: What is the role of human interaction in the travel industry today and how important is it to customers in the age of digitalization: Lisa Karlsson Bruzelius, CCO, Resia

4-Beyond the product:How to continue developing your offer that cuts through the noise in an attention deficient landscape and builds a community of loyal customers that engages with your brand in the online-offline worlds: Anna Ljungfjärd, Digital Director, Sephora

5-How social media is offering amazing opportunities to marketers not just to engage and build deeper relationships, with their clients, but also to sell directly to them: Nathalie Brogaard Jensen , Digital & eCommerce Director, GUBI; Adam Chaszczynski, Social Media Manager, Åhléns AB

6-What are the critical success factors for developing an easy and convenient returns policy that lives up to customer expectations?  Saastamoinen Ilkka,  Head of Ecommerce, Intersport

7- How smart CRM has the potential to help you to make smarter and more impactful decisions across departments

8-How can we truly live out mobile first working with omnichannel:  Jenny Gejke, Head of Digital Channels, SJ; Ida Josefsson, Digital Innovation and Business Development Manager, SJ; Michella Raun Hesselberg, Head of Digital, DSB;  Arnoldo Cabrera, Digital Optimization Manager, Ikea

9-How to integrate your physical and digital CX to attract new customers and convince them to keep shopping with you: Kåre Berenthz-Nicolaisen, Head of Digital, Arla Food