eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen


Jenny Rydhström, Founder at Gents
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Jenny Rydhström


Check out the incredible speaker line-up to see who will be joining Jenny.

Download The Latest Agenda

Agenda Day 2 - Thursday 3 October 2019

Thursday, October 3rd, 2019

11:25 AM CASE STUDY: Knowing you customers inside out: How Gents is leveraging predictive analytics to segment and build more effective personalised messaging campaigns to increase its sales

• How to measure the effectiveness of your personalisation initiatives across all channels in order to gain a clearer picture of the impact of your bottom line
• How to avoid the pitfalls of misinterpreting data to ensure personalisation remains as effective as possible
• How to avoid the inadequacy of general assumptions based marketing that doesn’t take you any where!