Jessica Parrot is Global Interim CMO at IsaDora, with a career spanning beauty, brand building, ecommerce and international retail. She is passionate about creating brands people genuinely want to connect with, combining commercial thinking with creativity, consumer insight and a healthy curiosity about what’s next. She is particularly interested in how technology and AI are changing the way brands connect with consumers, without losing the authenticity and trust that great brands are built on.
Day 1 | 20th October
9:35 AM Panel Discussion & Interactive Polling: Building Human Brands: How can you create authentic customer experiences that strengthen trust, loyalty and long-term growth?
- Exploring how brands can maintain authenticity and emotional connection as AI-generated content and automation scale across marketing and customer experience
- Understanding where human creativity adds the most value, from storytelling and brand voice to community and content strategy
- Identifying how to balance efficiency and performance with differentiation and trust in increasingly automated, AI-driven environments
In this session, the audience will get involved through a series of benchmarking polls so you can discover how your peers are building human-centred brand experiences in an AI-driven world.
Check out the incredible speaker line-up to see who will be joining Jessica.
Download The Latest Agenda