- University degree in Psychology / Journalism from Lund- and Maastricht University.
- 10 years at IKEA. Currently Senior Digital Project Leader at Digital Project Office (DPO) at Ingka, the largest IKEA franchisee with 400 IKEA stores and city stores across 31 markets and counting. In previous roles I was part of the management teams at Business Development Project Office (BDPO) at Inter IKEA, and Data&Analytics at Ingka. Leading the Editorial team at Älmhultsbladet, the co-worker magazine founded by Ingvar Kamprad, together with leading the communication agenda regarding Content Creation with AI, Data&Analytics, Technology, and Ingka AI Task Force. PMP-certified.
- Almost ten years in the Swedish innovation system, working to increase efficiency in the Swedish Healthcare sector, editor for the Skåne innovation strategy, together with leading projects to increase democracy movements in online-offline environments.
- Co-author of the book ‘Tänk om’ (Re-think) on systemic change. Twice nominated for the Swedish Publishing Award. (Svenska Publishingpriset).
Day 2 | 8th October
1:00 PM Case Study: How we were able to break silos and build future-ready teams to lead digital transformation with impact
- How are organisations evolving their internal structures to support omnichannel growth, cross-functional collaboration, and unified KPIs across tech, marketing, and product?
- How are companies embedding AI into day-to-day workflows — and what it takes to move from experimentation to organisation-wide adoption?
- Discover how different maturity levels affect transformation success — and how external partners, data tools, and digital consultants can support internal alignment and capability-building
Check out the incredible speaker line-up to see who will be joining Joen.
Download The Latest Agenda