Johan A Larsson

Johan A Larsson

Chief Marketing Officer Exxentric

Day 1 | 7th October

2:25 PM Panel Discussion: How can you balance brand building with short-term growth to stay top of mind and drive sales?

  • Exploring how to navigate high consideration buying journeys, seasonal demand, and limited internal resources to build brand while still driving revenue
  • Debate how to divide budget and team focus between upper-funnel brand investment and short-term sales activation – and how to align messaging across SEO, paid, and owned channels to support both
  • Unpack how we are developing pragmatic roadmaps that justify long-term investment, manage internal expectations, and ensure brand stays top of mind even outside the buying cycle 

Check out the incredible speaker line-up to see who will be joining Johan A.

Download The Latest Agenda