Johan Munck

Johan Munck

Group CEO Hobbii

Day 2 | 21st October

3:10 PM Crystal Ball Panel: Nordic Commerce 2028: How will AI, cost pressure and cross-border competition reshape Nordic retail and define the winners?

  • Exploring bold predictions for the future of commerce, from AI-led discovery and agent-driven shopping to the evolving role of brands, channels, and customer relationships
  • Debating which trends will actually deliver value versus those that are overhyped, across AI, personalisation, retail media, marketplaces, and unified commerce
  • Understanding how operating models will evolve, including how teams, data, and technology need to change to support a more automated, efficient, and AI-driven future
  • Voting live on what will boom, stall, or break, sparking honest reactions from industry leaders on where to invest, what to prioritise, and what to ignore 

Check out the incredible speaker line-up to see who will be joining Johan.

Download The Latest Agenda