Johan Stangerup

Johan Stangerup

Growth & Performance Lead Nielsen Car Group

Day 1 | 20th October

12:15 PM Panel Discussion: How can you evolve from SEO to AI-driven discovery to protect traffic and remain competitive?

  • Understanding how discovery is shifting from traditional search to AI-driven interfaces, including Google AI Overviews and conversational platforms, and what this means for traffic, visibility, and brand presence
  • Exploring how traffic is becoming increasingly fragmented across platforms, and how retailers and brands can diversify acquisition strategies beyond reliance on search engines
  • Aligning strategies across marketing, content, and technology to ensure visibility within AI-generated results while maintaining control over customer relationships and performance 

Check out the incredible speaker line-up to see who will be joining Johan.

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