Johan Stangerup is Growth & Performance Lead at Nielsen Car Group, where he is responsible for connecting marketing, customer data, technology and sales to improve business performance across the group’s automotive brands. His focus is on creating seamless customer journeys, optimizing lead generation and conversion processes, and ensuring that data-driven insights are translated into measurable commercial outcomes. Drawing on extensive experience in digital marketing, automation and customer lifecycle management, Johan helps bridge the gap between acquisition, sales and aftersales, with a strong focus on performance, customer experience and long-term customer value.