Karolina Åhs Karlsson

Head of Marketing & E-commerce Elkjop

Karolina is an experienced leader in marketing, e-commerce, and digital development, with a strong background in the retail sector. Today, she leads the marketing and e-commerce team at Elgiganten in the Swedish market. With a great passion and deep expertise of brand development and customer experience, Karolina brings a strategic mindset and hands-on leadership. Her broad experience across some of the largest retail brands has made her a trusted voice in shaping the future of omnichannel commerce.

Day 2 | 8th October

1:50 PM Ask the Advisory Board: What’s on the horizon for digital commerce?

The future of retail is being shaped faster than ever – from AI-powered everything to immersive shopping and data-led decision-making. This is your chance to ask the big questions directly to our Advisory Board of senior-level retail leaders, innovators, and digital strategists. 

Using Slido, we’ll source live questions from the audience around what’s next in eCommerce, digital platforms, customer experience, and organisational evolution. 

Sample Questions Might Include: 

  • What next-gen technologies are you actually investing in — and which are still just buzzwords? 
  • How do you see the role of physical retail evolving alongside digital in the next 3–5 years? 
  • What’s your take on the future of customer data ownership and personalisation with stricter privacy laws? 
  • What emerging platforms or channels are you betting on for the next wave of digital growth? 
  • How are you preparing your teams and tech stacks for AI-first business operations?

Check out the incredible speaker line-up to see who will be joining Karolina Åhs.

Download The Latest Agenda