Karolina is an experienced leader in marketing, e-commerce, and digital development, with a strong background in the retail sector. Today, she leads the marketing and e-commerce team at Elgiganten in the Swedish market. With a great passion and deep expertise of brand development and customer experience, Karolina brings a strategic mindset and hands-on leadership. Her broad experience across some of the largest retail brands has made her a trusted voice in shaping the future of omnichannel commerce.