Kasper Westergaard

Kasper Westergaard

Director, eCommerce & Customer Platforms Atea

Day 2 | 21st October

1:20 PM Case Study: How to turn digital self-service into a scalable revenue stream to increase margins and customer lifetime value

  • How Atea is shifting mindset and investment to position eCommerce, integrations, and lifecycle platforms as core drivers of both revenue and margin growth 
  • Navigating rapid AI evolution, selecting high-impact use cases (search, forecasting, recommendations), and integrating them across a multi-market, multi-platform ecosystem 
  • Building advanced self-service capabilities (asset lifecycle management, reordering, repair, insights) to meet rising expectations, deepen customer relationships, and drive long-term profitability 

Check out the incredible speaker line-up to see who will be joining Kasper.

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