Kasper Westergaard
Manager, Digital Sales & GTM AteaDay 1 | 7th October
9:55 AM Retailer & Brand Collaboration Panel Discussion: How can you realign teams, budgets and strategy across the retail media ecosystem to overcome internal friction and unlock a new revenue stream?
- Unpack how different organisations are structuring RM — from marketing and trade teams to dedicated retail media units — and what it takes to align cross-functional stakeholders
- Debate what counts as Trade vs. Retail Media, where the budget should come from, and which success metrics matter most for sustainable monetisation across partners
- Explore how to overcome internal and external friction, manage tech integrations, and create data-driven RM strategies without disrupting broader marketing and sales workflows
Day 2 | 8th October
11:30 AM Case Study: How we are balancing centralisation, agility, and local relevance to execute unified product strategies across the Nordics
- Building a unified digital setup and process model that enables consistent launches while flexing to country-specific demands
- Coordinating platforms, inventory, and vendor partnerships to secure availability, efficiency, and measurable ROI across the region
- Leveraging automation, cross-functional squads, and shared development priorities to evolve the platform and accelerate sales growth
Check out the incredible speaker line-up to see who will be joining Kasper.
Download The Latest Agenda