2025
Koen Smeets is the Strategy Director for the DAC Group in
Europe. He has been working for 20 years in international media agencies in
London and Barcelona, creating global strategies for brands like Philips,
Samsung, Goodyear, Visa, Asics and TomTom. Combining his previous experience of
working on big brands with DAC’s knowledge of delivering local performance, he
now helps big brands to win at the local level and generate outrageous results.
Check out the incredible speaker line-up to see who will be joining Koen.
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