eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen


Koen Smeets, Strategy Director at DAC

Koen Smeets

Strategy Director

Check out the incredible speaker line-up to see who will be joining Koen.

Download The Latest Agenda

Agenda Day 1 - Wednesday 2 October 2019

Wednesday, October 2nd, 2019

2:25 PM WORKSHOP - Dach

Why the next battle for consumers is at the local level
The battle for consumers is fierce with e-commerce and physical retailers fighting for every customer’s attention and spend. For brands to win in this highly competitive space, it is essential to be the most meaningful one depending on WHERE the consumer is at that moment in time.
In this session, DAC will explore the local marketing tools available to national retailers which help them to attract & win over customers at the local level – at scale. 
The session will provide you with a local marketing template for your business and a deeper appreciation of how you can meet the needs of customers on their purchase journey, depending on where they are.
The session is designed for seasoned marketing professionals that want to know how Local Marketing can work for their multi-location and/or e-commerce business.