Koen Smeets

Koen Smeets is the Strategy Director for the DAC Group in Europe. He has been working for 20 years in international media agencies in London and Barcelona, creating global strategies for brands like Philips, Samsung, Goodyear, Visa, Asics and TomTom. Combining his previous experience of working on big brands with DAC’s knowledge of delivering local performance, he now helps big brands to win at the local level and generate outrageous results.