Lasse Storgaard is Head of Creative Agency at Matas Group, the leading beauty and wellbeing retailer in the Nordics. He is responsible for transforming content creation and creative operations across Matas and KICKS, building the infrastructure required to deliver personalized content at scale. With more than 15 years of experience spanning agencies, consultancies, technology platforms, and retailers, Lasse has held leadership roles across WPP, VML, IPG, Google, IBM, and Matas Group. His work sits at the intersection of creativity, technology, AI, and commercial execution. Today, Lasse leads Matas Group's content transformation agenda, including AI-enabled content production, automation, creative standardization, and the development of a group-wide content engine designed to increase output, improve quality, and reduce production costs at scale.