Lau Vesterdal is Chief Digital Officer at hummel, the iconic
Danish sportswear brand. Since joining hummel in 2017 Lau has helped boost
ecommerce revenues by more than 700%, and developed a 5-year 360 degree
digitalization plan that the company is rolling out across its global network.
Lau comes from a rich background in digital marketing and ecommerce start-ups,
and has a truly global perspective having lead digital teams in China, SEA and
Check out the incredible speaker line-up to see who will be joining Lau.
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