Lau Vesterdal

CDO Hummel

Lau Vesterdal is Chief Digital Officer at hummel, the iconic Danish sportswear brand. Since joining hummel in 2017 Lau has helped boost ecommerce revenues by more than 700%, and developed a 5-year 360 degree digitalization plan that the company is rolling out across its global network. Lau comes from a rich background in digital marketing and ecommerce start-ups, and has a truly global perspective having lead digital teams in China, SEA and Europe.