Leyla Khorasani Trobeck

Head of Boozt Media Partnerships Sales Team Boozt

With over a decade of experience in digital and social media strategy, I currently lead Boozt Media Partnerships' sales team, delivering innovative retail media solutions across 14 markets. In my role, I develop comprehensive media strategies, manage B2B relationships, and lead a dynamic team to provide value to our extensive brand base of over 1,200 brands on our platform.

Previously, I worked as Brand & Sales Manager at Boozt, where I developed category strategies and managed brand activations. Earlier in my career, I held positions within social media marketing and media agencies, focusing on digital media strategies and social media sales across various industries.

Day 1 | 7th October

10:00 AM Case Study: How we transitioned from basic ad placements to a full-funnel retail media offering to build a scalable retail media business

  • What we borrowed from traditional advertising and how we made first-party data work harder 
  • Delving into what technologies, platforms, and measurement frameworks were critical for scaling, going beyond ROAS to focus on omnichannel attribution, real-time insights, and brand outcomes 
  • How we implemented a full-funnel approach to campaigns for our brands that drive awareness, consideration, and conversion with Boozt Media Partnerships three key pillars


Check out the incredible speaker line-up to see who will be joining Leyla.

Download The Latest Agenda