Line Ghisler

Head of Digital Sales Danske Spil

Line Ghisler is Head of Digital Sales at Danske Spil, the national Gambling and Lottery operator, with well-known brands such as Oddset, Lotto and Eurojackpot. Line started at Danske Spil in 2015, growing the online-channel organisation, with a focus on improving mobile presence, online user experience and collecting/activating online behavioral data. On a weekly basis, Danske Spil has more than 300,000 unique online customers, generating seven million monthly user sessions in web browsers and apps. From 2015 to 2017 gross gaming revenue has increased by 20%, and the online B2C channels now generate roughly 50% of Danske Spil’s total gross gaming revenue. In 2017 Danske Spil generated a total gross gaming revenue of DKK 4.9 bn, returning 2.7 bn DKK to its owners, the Danish state.