Magnus Parnebring, often known in Nordic e-commerce circles as “Mr Personalisation”, is Head of Online Sales at Byggmax, one of the Nordic region’s leading DIY and building materials retailers. With more than two decades of experience spanning e-commerce, digital strategy, conversion optimisation and customer experience, Magnus has built a reputation for turning data-driven insights into measurable commercial growth. Having held senior digital and e-commerce roles at companies including Clas Ohlson, Telenor and IDG, he combines strategic thinking with hands-on execution. Today, he leads Byggmax’s online growth agenda, with a particular focus on personalisation, experimentation and creating customer journeys that drive both relevance and results. A passionate advocate for customer-centric commerce, Magnus regularly shares practical lessons from the front line of Nordic retail.