Magnus Parnebring

Head of Online Sales Byggmax

Day 2 | 8th October

11:30 AM Case Study: How we connected tech stacks and customer data to deliver seamless omnichannel personalisation

  • Integration a new CRM, CMS, and search engine to orchestrate personalized experiences across all touchpoints – from tailored search results to dynamic editorial content 
  • Transforming the in-store experience using vehicle license plate recognition to trigger real-time personalised communication and efficient warehouse pick-up 
  • See how advanced audience segmentation fuels high-impact, cross-channel engagement by delivering the right message to the right customer to boost satisfaction and sales 


Check out the incredible speaker line-up to see who will be joining Magnus.

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