Maj Duchnick

Maj Duchnick

Head of Onsite Brand Activation Matas Group

Day 1 | 20th October

11:35 AM Case Study: How to balance AI-generated content with human creativity to build trust and drive customer loyalty

  • Rethinking loyalty strategies as AI intermediates discovery, reducing reliance on traditional acquisition channels and increasing the importance of direct customer relationships
  • Implementing initiatives across CRM, personalisation, and post-purchase engagement to strengthen retention, drive repeat purchases, and build deeper customer connections
  • Delivering measurable improvements in retention, frequency, and customer lifetime value by shifting focus from transactional interactions to long-term customer engagement

Check out the incredible speaker line-up to see who will be joining Maj.

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