Marisa Leysen Jestin is Director, Data & AI at Mastercard Advisors & Consulting Services based in Stockholm, where she helps banks and financial institutions unlock value from data, analytics and AI. Before joining Mastercard, she spent more than 20 years in the telecom and automotive industries, building data-driven businesses and leading digital transformation. Today she works with businesses across Europe on business transformation, innovation and the practical adoption of emerging technologies. With a particular focus on generative AI, agentic AI and Agentic Commerce, Marisa helps organizations move beyond the hype and turn AI opportunities into measurable business outcomes.