Marisa Leysen Jestin

Director, Data & AI Mastercard

Marisa Leysen Jestin is Director, Data & AI at Mastercard Advisors & Consulting Services based in Stockholm, where she helps banks and financial institutions unlock value from data, analytics and AI. Before joining Mastercard, she spent more than 20 years in the telecom and automotive industries, building data-driven businesses and leading digital transformation. Today she works with businesses across Europe on business transformation, innovation and the practical adoption of emerging technologies. With a particular focus on generative AI, agentic AI and Agentic Commerce, Marisa helps organizations move beyond the hype and turn AI opportunities into measurable business outcomes.

Day 1 | 20th October

12:45 PM Lunchtime Masterclass: How to Win When Your Customer Is an Agent

AI agents are beginning to play a growing role across the shopping journey, from discovery and comparison through to purchase and beyond. As consumers increasingly turn to AI to help inform their choices, trust, control and responsible use of data will be critical to how agent-led commerce evolves.AI agents are beginning to play a growing role across the shopping journey, from discovery and comparison through to purchase and beyond. As consumers increasingly turn to AI to help inform their choices, trust, control and responsible use of data will be critical to how agent-led commerce evolves.

In this session, we'll explore:

Why agentic commerce is gaining momentum
What matters when AI agents influence customer choice
How data can become a competitive advantage in the agentic era

Check out the incredible speaker line-up to see who will be joining Marisa.

Download The Latest Agenda