Martha Ivester

Martha Ivester

Chief Marketing Officer JOE & THE JUICE

Day 1 | 20th October

9:45 AM Retailer Case Study: Optimising discovery: How we designed an AI-powered shopping experience to increase conversion and reduce returns

  • How Joe & The Juice transformed an organic social trend and an existing brand fan into the "Drink Your Skincare" campaign, moving quickly to capture a timely consumer moment 
  • Activating the campaign across creators, social media, stores and the app to turn cultural relevance into customer engagement and measurable sales 
  • Preserving authenticity while scaling the campaign across markets, adapting to regional audiences and building internal alignment around an unplanned opportunity

Check out the incredible speaker line-up to see who will be joining Martha.

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