Martin Lesalvia | eTail Nordic

Day 2 | 21st October

Building a data-driven culture: the data foundations, tracking frameworks, and cross-functional ways of working that let Home Furnishing Nordic move from gut feeling to evidence-based decisions
From analysis to hypothesis: how real-time behavioural data revealed where customer behaviour differed from internal expectations, and pinpointed the friction points holding back conversion
Test, evaluate, repeat: the structured experimentation process used to validate ideas quickly, prioritise what to build, and scale what works
The checkout payoff: the changes made, the results achieved, and the lessons learned for turning customer insight into measurable revenue growth