Martyna is a Marketing Analyst at Pandora, specializing in personalization. With a background in paid media and a strong interest in eCommerce, she combines strategic thinking with a deep passion for data. She’s driven by the challenge of identifying what truly moves the needle—carefully assessing the feasibility of tests to ensure insights are reliable, actionable, and tied to real impact. Passionate about statistics, structured testing, and the “needy-greedy” details, she plays a key role in shaping and evaluating personalization efforts that deliver measurable value at scale.