Michael Berman

Michael Berman

Group Head of Paid Channels BHG Group

Day 1 | 20th October

3:55 PM Oxford-Style Debate: AI should be owned by IT - not marketing or commercial teams: FOR & AGAINST

FOR – AI requires strong governance, data control, and technical expertise, making IT best positioned to ensure scalability, security, and long-term success 

AGAINST– AI should sit with marketing and commercial teams, as they are closest to the customer, use cases, and revenue impact, ensuring faster execution and real business value 

Check out the incredible speaker line-up to see who will be joining Michael.

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