Michael Laursen

Michael Laursen

Nordic Retail Media Product & Data Manager Elkjop Nordic

Day 1 | 7th October

2:15 PM Innovation Spotlight: Elkjøp Nordic’s Perspective: Build vs. Buy in Retail Media

  • Explore how Elkjøp approached the critical “build or buy” question by weighing speed to market, scalability, complexity, and ROI
  • Hear why building offers customisation but can limit scale, while partnering with Criteo provided faster growth, scalability, and easier access to demand
  • Learn about the trade-offs in cost and time, and how Elkjøp’s decision enabled quicker launch and strong advertiser response
  • Gain practical signposts on how to evaluate your own strategy – whether investing in technology or building in-house

Check out the incredible speaker line-up to see who will be joining Michael.

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