Michella Raun Hesselberg

Head of Digital DSB

Digital Director in DSB, responsible for the development of DSB’s digital channels and ecommerce business, driving up the self-service share by increasing the user experience across DSB’s digital channels. Based on customer insight DSB focuses on delivering digital services provides intuitive booking flows, updated travel information based on passenger needs and digitalized customer service, based in a personalized digital experience. The digital development in DSB is based on a SAFE organization, ensuring a close collaboration between business and IT.