eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen


Mikael Lenneryd, CMO at Apoteket
Apoteket Logo

Mikael Lenneryd


Check out the incredible speaker line-up to see who will be joining Mikael.

Download The Latest Agenda

Agenda Day 2 - Thursday 3 October 2019

Thursday, October 3rd, 2019

10:25 AM KEYNOTE– CHIEF MARKETING OFFICER - How to use predictive analytics to take your customer segmentation to new heights that enable you to have tailored conversations with your target audience

• How to make the transition from cookie-based tracking to people-based marketing  
• How the industry is shifting from third party data to first party data to gain more accuracy and increase consumer trust
• How to build an successful measurement framework and KPIs that show the effectiveness of your personalised marketing strategies