Mikael Lenneryd

CMO Apoteket

Day 2 | 8th October

1:50 PM Ask the Advisory Board: What’s on the horizon for digital commerce?

The future of retail is being shaped faster than ever – from AI-powered everything to immersive shopping and data-led decision-making. This is your chance to ask the big questions directly to our Advisory Board of senior-level retail leaders, innovators, and digital strategists. 

Using Slido, we’ll source live questions from the audience around what’s next in eCommerce, digital platforms, customer experience, and organisational evolution. 

Sample Questions Might Include: 

  • What next-gen technologies are you actually investing in — and which are still just buzzwords? 
  • How do you see the role of physical retail evolving alongside digital in the next 3–5 years? 
  • What’s your take on the future of customer data ownership and personalisation with stricter privacy laws? 
  • What emerging platforms or channels are you betting on for the next wave of digital growth? 
  • How are you preparing your teams and tech stacks for AI-first business operations?


Check out the incredible speaker line-up to see who will be joining Mikael.

Download The Latest Agenda