Mikael Lenneryd

Mikael Lenneryd is the Marketing Director at Apoteket AB, which is the leading pharmacy chain in Sweden with about 400 stores, 600 representatives and an online store. He is responsible for marketing, PR & Communication, Customer Service, and Apoteket's customer loyalty programme. Before that, Mikael worked as the Nordic responsible for e-commerce, digital development and market communication at Samsung with a focus on Martech. Since 1997, he has worked in various roles with digital marketing, communication and transformation in startups as well as global large companies, as an employee and consultant.