• Unpack how different organisations are structuring RM — from marketing and trade teams to dedicated retail media units — and what it takes to align cross-functional stakeholders 
• Debate what counts as Trade vs. Retail Media, where the budget should come from, and which success metrics matter most for sustainable monetisation across partners 
• Explore how to overcome internal and external friction, manage tech integrations, and create data-driven RM strategies without disrupting broader marketing and sales workflows

• How brands are piloting subscription models in fashion, health, and lifestyle to increase purchase frequency  
• Hear how gamification tools, tiered memberships, and behavioural nudges are being used to boost engagement and collect valuable first-party data 
• Explore how regional values like sustainability and trust are reshaping loyalty strategies — from cashback to values-based rewards and community-driven benefits 

Following the interview, you will join a small group of your peers to address a question put to you by the speakers.