Myles Peyton

Myles Peyton

sales dir Coveo

Myles Peyton advises enterprise leaders across EMEA on driving measurable value with AI-powered search, recommendations, and personalisation. With a foundation in industrial and automotive design, he brings a rare mix of creativity and commercial acumen to complex digital challenges.

He lived in the US for four years, worked across most states, and has supported enterprises in nearly every EMEA market. His career spans global giants like Siemens, Autodesk, and Oracle, as well as pioneering scale-ups. Now based in London, Myles is passionate about emerging tech, customer experience, and building solutions that deliver real business impact at speed. Outside of work, he paints, travels when he can, and continues to fail spectacularly at golf.

Day 1 | 7th October

12:55 PM Lunchtime Masterclass: How to design the buying experience that your customers actually want

  • What does a “good” digital buying experience really look like today in complex B2B commerce?
  • Explore how high-performing B2B brands are meeting modern buyer expectations with small but powerful changes in relevance, findability, and personalisation
  • Identify the friction points costing digital leaders time, revenue, and trust – and uncover practical strategies to address them
  • Participate in guided discussion and peer sharing to benchmark what actually works (no pitches, no fluff)

Check out the incredible speaker line-up to see who will be joining Myles.

Download The Latest Agenda