• Aligning digital and physical experiences to meet evolving customer expectations, and defining what "seamless" really looks like across different retail models
• Addressing organisational and operational barriers, from siloed teams to disconnected systems, that prevent true omnichannel execution at scale
• Exploring which omnichannel initiatives drive value, and how to prioritise investments across customer experience, convenience, and profitability  

• Comparing cross-border strategies across different company sizes and models, from lean DTC expansion approaches to large-scale, multi-market operations
• Identifying what actually works in practice when entering new markets, including localisation of payments, pricing, logistics, and marketing strategies
• Sharing practical lessons learned from scaling internationally, including common pitfalls, quick wins, and how to balance standardisation with local adaptation

FOR – AI requires strong governance, data control, and technical expertise, making IT best positioned to ensure scalability, security, and long-term success 

AGAINST– AI should sit with marketing and commercial teams, as they are closest to the customer, use cases, and revenue impact, ensuring faster execution and real business value 

Join our dragons as they assess the latest data innovations from start-up companies pitching their tech in a bid to win first place. Listen up as the dragons review the technology's benefits to your business, predict their future success and deliver their verdicts.