• Explore how browsing for entertainment is influencing online experiences 
• Hear how retailers are using content and livestreaming to turn discovery into conversion 
• Discuss how evolving shopper values, from sustainability to personalisation, are redefining retention strategies 
• Examine how to consider omnichannel strategies by constantly reevaluating customer values  

• How brands are piloting membership and loyalty programs in health and lifestyle to increase purchase frequency
• Hear how gamification tools, tiered memberships, and behavioural nudges are being used to boost engagement and collect valuable first-party data 
• Explore how regional values like sustainability and trust are reshaping loyalty strategies — from cashback to values-based rewards and community-driven benefits

• Exploring how to navigate high consideration buying journeys, seasonal demand, and limited internal resources to build brand while still driving revenue
• Debate how to divide budget and team focus between upper-funnel brand investment and short-term sales activation – and how to align messaging across SEO, paid, and owned channels to support both
• Unpack how we are developing pragmatic roadmaps that justify long-term investment, manage internal expectations, and ensure brand stays top of mind even outside the buying cycle 

True – Marketplaces offer unmatched scale, built-in demand, and lower acquisition costs – making them the most efficient path to sustained growth 

False – Marketplaces erode margins and brand control. Long-term success lies in owning the customer relationship through DTC channels