Nina has over a decade of experience working with well-known domestic and global brands, helping them in their strategic digital planning and performance-driven marketing. At Lidl Finland, Nina has headed both the digital marketing and marketing engagement teams and is currently leading a digital development project. Her expertise lies in optimizing digital media effectiveness, leading specialist teams, and driving digital transformation. With her pragmatic approach, she builds bridges between result-oriented marketing and human-centric brand engagement.
Day 1 | 20th October
10:25 AM Case Study: Human Connection at Scale: How Lidl Finland built one of the Nordic region’s strongest social media communities to drive engagement, relevance and digital brand growth
- Moving beyond performance marketing to relationship-driven digital engagement
- Building authentic brand voice and community in increasingly automated digital environments
- Understanding what genuinely drives engagement and long-term brand connection across social platforms
Day 2 | 21st October
10:40 AM Morning Workshop: Women in Digital: Shaping the future of Nordic retail and AI-driven commerce
As AI reshapes discovery, personalisation and decision-making across Nordic retail, this session explores what it takes for women to lead — not just adapt, through this transformation. Join a candid conversation on visibility, influence and career growth, and connect with peers shaping the future of digital commerce.
Check out the incredible speaker line-up to see who will be joining Nina.
Download The Latest Agenda