As Media & Connections Director for the Nordics at The Coca-Cola Company, Patrick leads the strategic development and execution of data-driven media, digital innovation, and eRetail initiatives across Denmark, Sweden, Norway, Finland, and Iceland. His work focuses on forging meaningful consumer connections in one of the world’s most digitally advanced regions, harnessing cutting-edge technology, advanced analytics, and creative media strategies to drive measurable business impact. A key part of his role is accelerating Coca-Cola’s digital and eCommerce transformation by building strategic partnerships and activating next-generation consumer experiences—all in support of the company’s global ambition to redefine engagement in a digital-first world. Prior to joining Coca-Cola, he was Nordic Managing Director at WPP/Wavemaker, where he Ied high-profile Nordic client partnerships with brands such as L’Oréal, Netflix, and Santander Consumer Bank.