Pernille Lotus

CEO, Influencer
WeAreCube

Pernille C. Lotus is founder of the SMAC Agency, as well as Co-founder of HIPPO Management and director of both companies. In February 2019 Pernille merged her two companies with Swedens biggest influencer agency WeAreCube (CUBE) and Pernille is now the CEO of CUBE Denmark. Pernille has been independent in the field of online business for the past 13 years and started her career with a primary focus on digital marketing. In the last 3 years, the Influencer industry has exploded and is one of the fastest growing industries. In CUBE we represent more than 80 Influencers who has a reach on +15.000.000 through their SoMe channels. Pernille is an expert in Influencer marketing and possesses enormous knowledge within various SoMe channels like Instagram, Blogs, Facebook and YouTube.

Check out the incredible speaker line-up to see who will be joining Pernille.

Download The Latest Agenda

Agenda Day 2 - Thursday 3 October 2019

Thursday, October 3rd, 2019

4:35 PM GUEST SPEAKER– SOCIAL INFLUENCER: How to use social content to build a community of raving fans that truly engage with your brand

• How to develop and understand the purpose of each channel and best practices for formatting posts to match these purposes

• How to tailor content styles and formats for the device you expect it to appear on

• How to get your customers to create content that helps influence people to buy

• How to nail your influencer marketing strategy and design an influencer strategy that ties back to your brand promise

• How is the role of the influencer is evolving