Petra Wartmark

Head of Community, Social Media & Influencer Marketing Weekday

With over a decade of experience in marketing, Petra Wartmark is a seasoned brand and marketing strategist specializing in community-driven growth. Currently Head of Community Marketing at Weekday, Petra leads the brand's presence focusing on storytelling through social media, influencer partnerships, and community activations —driving awareness, consideration, and product demand. Their work blends creativity with strategy, creating meaningful connections between brand and audience in an ever-evolving cultural landscape.

Day 2 | 8th October

9:00 AM Keynote Case Study: How we combined social storytelling, influencer activations and exclusivity to turn our fans into loyal customers

  • Using creators, brand-led events, and earned media to create hype, drive community engagement, and push online sales 
  • How can influencer activations and product drops help brands build cult followings that convert? 
  • How can you combine storytelling, exclusivity, and authenticity to move customers from social discovery to high-intent purchase?

1:50 PM Ask the Advisory Board: What’s on the horizon for digital commerce?

The future of retail is being shaped faster than ever – from AI-powered everything to immersive shopping and data-led decision-making. This is your chance to ask the big questions directly to our Advisory Board of senior-level retail leaders, innovators, and digital strategists. 

Using Slido, we’ll source live questions from the audience around what’s next in eCommerce, digital platforms, customer experience, and organisational evolution. 

Sample Questions Might Include: 

  • What next-gen technologies are you actually investing in — and which are still just buzzwords? 
  • How do you see the role of physical retail evolving alongside digital in the next 3–5 years? 
  • What’s your take on the future of customer data ownership and personalisation with stricter privacy laws? 
  • What emerging platforms or channels are you betting on for the next wave of digital growth? 
  • How are you preparing your teams and tech stacks for AI-first business operations?


Check out the incredible speaker line-up to see who will be joining Petra.

Download The Latest Agenda