Robin Jacobsson

Robin Jacobsson

Chief Marketing Officer Bygghemma Nordic

Day 1 | 20th October

8:55 AM Keynote Case Study: Adapting for AI-first Journeys: How to redesign digital journeys for agent-led commerce to drive revenue growth whilst retaining brand control (TBC)

  • Adapting to AI-led discovery by restructuring content, product data, and feeds to ensure visibility across Google AI Overviews, ChatGPT, and emerging GEO environments
  • Redesigning digital journeys to support agent-led commerce, enabling AI assistants to navigate, compare, and transact while maintaining brand control and conversion performance
  • Measuring and monetising AI-driven interactions by evolving attribution models, tracking fragmented journeys, and quantifying impact on revenue, AOV, and customer acquisition 

Check out the incredible speaker line-up to see who will be joining Robin.

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