FOR – AI requires strong governance, data control, and technical expertise, making IT best positioned to ensure scalability, security, and long-term success 

AGAINST– AI should sit with marketing and commercial teams, as they are closest to the customer, use cases, and revenue impact, ensuring faster execution and real business value 

• Exploring bold predictions for the future of commerce, from AI-led discovery and agent-driven shopping to the evolving role of brands, channels, and customer relationships
• Debating which trends will actually deliver value versus those that are overhyped, across AI, personalisation, retail media, marketplaces, and unified commerce
• Understanding how operating models will evolve, including how teams, data, and technology need to change to support a more automated, efficient, and AI-driven future
• Voting live on what will boom, stall, or break, sparking honest reactions from industry leaders on where to invest, what to prioritise, and what to ignore