Rocky af Ekenstam Brennicke

Day 1 | 20th October

8:45 AM Opening Remarks

11:30 AM Track A: Chair’s Opening Remarks

3:55 PM Oxford-Style Debate: AI should be owned by IT - not marketing or commercial teams: FOR & AGAINST

FOR – AI requires strong governance, data control, and technical expertise, making IT best positioned to ensure scalability, security, and long-term success

AGAINST– AI should sit with marketing and commercial teams, as they are closest to the customer, use cases, and revenue impact, ensuring faster execution and real business value

5:10 PM Closing Remarks

Join the live Slido poll! What's been your biggest takeaway from Day 1, and what topic should we dive deeper into tomorrow?

Day 2 | 21st October

9:00 AM Opening Remarks

9:30 AM Fireside Chat & Polling: From Data to Decisions: How to use real-time data and strong foundations to turn customer insight into faster, smarter growth

Building the right data foundations, tracking frameworks, and cross-functional ways of working to scale experimentation and support smarter AI-driven decision-making
Understanding where customer behaviour differs from internal expectations, and using real-time data to uncover friction points, optimise journeys, and drive conversion
Identifying how leading organisations are using real-time behavioural signals, feedback loops, and testing to make faster, more informed decisions across eCommerce, CX, and digital product development

11:25 AM Track A: Chair’s Opening Remarks

11:30 AM Fireside Interactive: AI Failure Lessons Panel: How can you avoid costly missteps and prioritise high-impact use cases to drive ROI in a high-cost Nordic market?

Sharing honest experiences of failed or underperforming AI initiatives, including where expectations didn't match reality and why certain use cases didn't deliver impact
Identifying the most common reasons AI projects stall or fail, from poor data foundations and unclear ownership to overhyped use cases and lack of internal alignment
Exploring how to apply these lessons to future initiatives, including how to prioritise the right use cases, set realistic expectations, and build scalable, outcome-driven AI strategies

1:50 PM Interview: Creator-led growth: How can you leverage creators, social commerce and community to drive customer acquisition and revenue growth?

Exploring how customer acquisition is shifting beyond traditional channels toward creators, social platforms, and community-driven commerce
Understanding what actually drives performance across influencer, TikTok, and social commerce strategies, and how to measure impact beyond vanity metrics
Identifying how to integrate creators and community into broader marketing and eCommerce strategies without losing brand control or consistency

3:00 PM Crystal Ball Panel: Nordic Commerce 2028: How will AI, cost pressure and cross-border competition reshape Nordic retail and define the winners?

Exploring bold predictions for the future of commerce, from AI-led discovery and agent-driven shopping to the evolving role of brands, channels, and customer relationships
Debating which trends will actually deliver value versus those that are overhyped, across AI, personalisation, retail media, marketplaces, and unified commerce
Understanding how operating models will evolve, including how teams, data, and technology need to change to support a more automated, efficient, and AI-driven future
Voting live on what will boom, stall, or break, sparking honest reactions from industry leaders on where to invest, what to prioritise, and what to ignore