Rocky af Ekenstam Brennicke

Rocky af Ekenstam Brennicke

Marketing Director Aleiga

Day 1 | 7th October

9:55 AM Retailer & Brand Collaboration Panel Discussion: How can you realign teams, budgets and strategy across the retail media ecosystem to overcome internal friction and unlock a new revenue stream?

  • Unpack how different organisations are structuring RM — from marketing and trade teams to dedicated retail media units — and what it takes to align cross-functional stakeholders 
  • Debate what counts as Trade vs. Retail Media, where the budget should come from, and which success metrics matter most for sustainable monetisation across partners 
  • Explore how to overcome internal and external friction, manage tech integrations, and create data-driven RM strategies without disrupting broader marketing and sales workflows


12:15 PM Interview: How can initiatives such as low-emission delivery, sustainable packaging and ethical sourcing help you align with consumer values and turn sustainability into a profit driver?

  • How are retailers optimising low-emission delivery options, local fulfilment, and sustainable packaging to meet growing consumer demand — with 14–20% of shoppers willing to pay more for eco-friendly logistics? 
  • Explore how real-time data tools, carbon tracking systems, and ERP integrations are helping digital teams meet both internal KPIs and new compliance standards 
  • How sustainability initiatives are being aligned with consumer values — such as minimalism, durability, and ethical sourcing — to build long-term loyalty and differentiate beyond price 


4:10 PM Oxford-Style Debate: Marketplaces are the best long-term growth channel for digital brands

True – Marketplaces offer unmatched scale, built-in demand, and lower acquisition costs – making them the most efficient path to sustained growth 

False – Marketplaces erode margins and brand control. Long-term success lies in owning the customer relationship through DTC channels 

Day 2 | 8th October

9:40 AM Fireside Chat: How can you combine creators, content, and commerce to shorten the path from discovery to purchase and stay culturally relevant?

  • Learn how to connect with the right creators, track performance, and localise influencer marketing strategies 
  • See how shoppable content, native checkout tools, and real-time analytics can reduce friction from discovery to conversion 
  • Best practices for balancing authenticity with performance — ensuring creator content aligns with brand values while driving measurable results 

11:50 AM Fireside Chat: How can you implement a centralised platform that can operate and scale unified commerce to grow without stretching your team too thin?

  • Effectively managing time, tools, and performance across multiple channels 
  • How can centralising inventory, loyalty, and promotions reduce complexity and improve campaign ROI? 
  • What are some practical tips for staying agile while growing unified commerce strategies across multiple countries? 


1:45 PM Ask the Advisory Board: What’s on the horizon for digital commerce?

The future of retail is being shaped faster than ever – from AI-powered everything to immersive shopping and data-led decision-making. This is your chance to ask the big questions directly to our Advisory Board of senior-level retail leaders, innovators, and digital strategists. 

Using Slido, we’ll source live questions from the audience around what’s next in eCommerce, digital platforms, customer experience, and organisational evolution. 

Sample Questions Might Include: 

  • What next-gen technologies are you actually investing in — and which are still just buzzwords? 
  • How do you see the role of physical retail evolving alongside digital in the next 3–5 years? 
  • What’s your take on the future of customer data ownership and personalisation with stricter privacy laws? 
  • What emerging platforms or channels are you betting on for the next wave of digital growth? 
  • How are you preparing your teams and tech stacks for AI-first business operations?

Check out the incredible speaker line-up to see who will be joining Rocky.

Download The Latest Agenda