As Head of Digital Marketing
& CRM at Finnair, Mrs. Ruusa Koskelainen has responsibility for a global
digital and performance marketing actions, personalized customer dialogue,
customer lifecycle strategy and loyalty program marketing. Ruusa Koskelainen’s
team holds responsibility for reaching a broad global audience both in paid
online media and in Finnair’s own channels. Additionally Finnair Plus loyalty
program marketing and engagement actions secure highly valuable customer
relationship management towards the loyalty program members. Finnair is
strongly focusing on utilizing CRM and customer data in the digital marketing
actions of which Ruusa’s team is responsible to execute.
Check out the incredible speaker line-up to see who will be joining Ruusa.
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