Ruusa Koskelainen

Head of Digital Marketing & CRM Finnair

As Head of Digital Marketing & CRM at Finnair, Mrs. Ruusa Koskelainen has responsibility for a global digital and performance marketing actions, personalized customer dialogue, customer lifecycle strategy and loyalty program marketing. Ruusa Koskelainen’s team holds responsibility for reaching a broad global audience both in paid online media and in Finnair’s own channels. Additionally Finnair Plus loyalty program marketing and engagement actions secure highly valuable customer relationship management towards the loyalty program members. Finnair is strongly focusing on utilizing CRM and customer data in the digital marketing actions of which Ruusa’s team is responsible to execute.