eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen


Ruusa Koskelainen, Head of Digital Marketing & CRM at Finnair
Finnair Logo

Ruusa Koskelainen

Head of Digital Marketing & CRM

Check out the incredible speaker line-up to see who will be joining Ruusa.

Download The Latest Agenda

Agenda Day 1 - Wednesday 2 October 2019

Wednesday, October 2nd, 2019

3:25 PM CASE STUDY: How to leverage AI and and ML to better focus on smarter travel experiences that add value to members’ engagements

• How to build customer confidence to gain your customer’s generosity in personal data to create hyper-individual customer experiences
• How to use hyper-individualisation to build and create sustainable relationships with the customers
• How to ensure your CRM implementation is GDPR compliant
• How technologies such as  predictive analytics, AI, and ML can contribute to the shift to hyper-relevance and help you to achieve new levels of insight