eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen


Santiago Garcia Solimei, Global Director of Social Media at Meliá Hotels International
Meliá Hotels International Logo

Santiago Garcia Solimei

Global Director of Social Media
Meliá Hotels International

Check out the incredible speaker line-up to see who will be joining Santiago.

Download The Latest Agenda

Agenda Day 2 - Thursday 3 October 2019

Thursday, October 3rd, 2019

2:15 PM CASE STUDY: The Digital Strategy that has transformed Meliá Hotels International to reach Spain´s top 10 most influential IBEX 35 companies on social media

  • The impact of Social Media in today´s digital traveler
  • How Meliá has implemented a Social First Content strategy
  • The use of Digital Influencers and User Generated Content as key part of it´s brands ‘messaging
  • Use of Social Media Content in other digital platforms and the offline space
  • Humanizing the company through an internal Digital Ambassador program
  • The role of a Social CEO
  • The path to the creation of a Social Culture