My name is Sara Eriksson, I’m originally from Örnsköldsvik and have a big interest for the outdoors and love to be in the mountains. I come from a background in the sports industry and now I work as a PIM development specialist and product owner at Fenix Outdoor AB. As a PIM Development Specialist and Product Owner at Fenix Outdoor AB, I specialize in enhancing product information management (PIM) systems using Inriver. My role involves collaborating cross-functionally to align PIM strategies with business objectives, driving product data quality improvements, and implementing innovative solutions for better customer experiences. I have an interest in optimizing workflows and this comes into my job to streamline product information processes to ensure accuracy and efficiency. With a commitment to continuous improvement, I strive to leverage technology to deliver comprehensive and consistent product information across all channels.