Sara Wilkins is a senior Communications and Marketing Manager at Swedbank, leading the Digital Content Management team. She manages all content on Swedbank and the Savings Banks multiple websites, particularly swedbank.se with over 5 million visits each month. With 25 years' marcom experience in Sweden and internationally, her current role focuses on content supply chain optimisation, using a data driven approach to improve customer experience and digital conversions. The daily goal is to help drive Swedbank's digital banking strategy.
Day 2 | 8th October
11:30 AM Out of Industry Case Study: How we transformed to a digital-first model while empowering multiple autonomous Savings Banks and meeting the evolving expectations of today’s customers to provide proactivity and personalisation at scale
- Streamlined content delivery and collaboration with efficient processes
- Driving deeper digital engagement by unifying experiences and using data to better anticipate customer needs
- Scaling proactive, omnichannel personalisation through AI-driven decisioning and a centralised engagement strategy, supported by strong data and privacy foundations
Check out the incredible speaker line-up to see who will be joining Sara.
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