Sara Wilkins is a senior Communications and Marketing Manager at Swedbank, leading the Digital Content Management team. She manages all content on Swedbank and the Savings Banks multiple websites, particularly swedbank.se with over 5 million visits each month. With 25 years' marcom experience in Sweden and internationally, her current role focuses on content supply chain optimisation, using a data driven approach to improve customer experience and digital conversions. The daily goal is to help drive Swedbank's digital banking strategy.