Sean Percival is VP of Global E-commerce at Xplora, leading digital retail across 14 webshops in the Nordics and UK—including the 2025 acquisition of senior-phone maker Doro—with combined annual sales near 2 billion kroner. Previously a VP at Myspace and a Partner at 500 Startups, he now teaches courses on applying AI to marketing and helps organizations put AI to work in practice. He is the author of Working with Norwegians.