Serkan Otles

Senior Director, Global Head of Business Development Philips

Serkan has over 20 years of experience in Fortune 100 companies, blending commercial acumen with a strong focus on consumer-centric value creation. With a proven track record across global markets, he excels in transforming consumer insights into impactful value propositions. His expertise spans FMCG, Healthcare, Consumer Electronics, E-Commerce, and Digital Transformation, leveraging technology to drive business growth. A seasoned P&L leader, Serkan implements financial strategies that fuel sustainable success. His leadership fosters collaboration and innovation, shaping industry landscapes. He lives with his family in the Netherlands, next to commercial world he is a big fun of technology, IoT & AI.

Day 2 | 8th October

9:40 AM Out-of-Region Inspirational Presentation: How we engineered a global omnichannel shift with AI to deepen consumer connection

  • Learnings from Philips’ end-to-end digital overhaul across multiple markets – integrating AI into supply chain, CRM, service delivery, and eCommerce channels to ensure consistency, agility, and scale 
  • Embedding AI to anticipate consumer needs, personalise interactions, and deliver health and wellbeing services that adapt to real-time data – bridging the online-offline divide 
  • Philips’ shift toward deeply contextual, consumer-first design – crafting omnichannel experiences rooted in behaviour, intent, and lifecycle needs rather than channel silos

Check out the incredible speaker line-up to see who will be joining Serkan.

Download The Latest Agenda