Signe Medelius
Product Manager, Personalisation & Segmentation ICA GruppenDay 1 | 7th October
11:55 AM Case Study: How we are building an AI-first strategy to scale personalisation, create a more efficient sales process and boost company-wide performance
- Embedding AI across segmentation, performance marketing, and personalisation pipelines to improve business outcomes
- Aligning tech stacks and organisational design to support scalable AI implementations, including agentic AI for automation and content generation
- Discovering how AI can enhance business performance through better data analysis, strategic AI adoption, and organisational efficiency – while addressing ROI, privacy, and data governance
Check out the incredible speaker line-up to see who will be joining Signe.
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