Suvituuli Tuukkanen

Chief Marketing, Communications & Sustainability Officer Verkkokauppa.com

Day 1 | 7th October

10:20 AM Retailer & Brand Collaboration Panel Discussion: How can you realign teams, budgets and strategy across the retail media ecosystem to overcome internal friction and unlock a new revenue stream?

  • Unpack how different organisations are structuring RM — from marketing and trade teams to dedicated retail media units — and what it takes to align cross-functional stakeholders 
  • Debate what counts as Trade vs. Retail Media, where the budget should come from, and which success metrics matter most for sustainable monetisation across partners 
  • Explore how to overcome internal and external friction, manage tech integrations, and create data-driven RM strategies without disrupting broader marketing and sales workflows


Day 2 | 8th October

10:00 AM Case Study: How we used brand storytelling, targeted messaging and transparency to boost conversion and loyalty of today’s price-sensitive shopper

  • How are consumer priorities shifting across generations, with older shoppers embracing eCommerce and younger ones demanding value over volume? 
  • How are premium and fashion brands boosting higher-ticket sales through brand storytelling, digital trust, and omni-channel transparency? 
  • Balancing price sensitivity with perceived value — using targeted messaging, CX enhancements, and product positioning to drive conversion 


1:50 PM Ask the Advisory Board: What’s on the horizon for digital commerce?

The future of retail is being shaped faster than ever – from AI-powered everything to immersive shopping and data-led decision-making. This is your chance to ask the big questions directly to our Advisory Board of senior-level retail leaders, innovators, and digital strategists. 

Using Slido, we’ll source live questions from the audience around what’s next in eCommerce, digital platforms, customer experience, and organisational evolution. 

Sample Questions Might Include: 

  • What next-gen technologies are you actually investing in — and which are still just buzzwords? 
  • How do you see the role of physical retail evolving alongside digital in the next 3–5 years? 
  • What’s your take on the future of customer data ownership and personalisation with stricter privacy laws? 
  • What emerging platforms or channels are you betting on for the next wave of digital growth? 
  • How are you preparing your teams and tech stacks for AI-first business operations?


Check out the incredible speaker line-up to see who will be joining Suvituuli.

Download The Latest Agenda