eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen


Thomas Geitzenauer, Head of Global CRM Interaction at Swarovski
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Thomas Geitzenauer

Head of Global CRM Interaction

Check out the incredible speaker line-up to see who will be joining Thomas.

Download The Latest Agenda

Agenda Day 1 - Wednesday 2 October 2019

Wednesday, October 2nd, 2019

2:35 PM CASE STUDY: How to develop a cross-channel platform that leverages your customer data and enables you to send the right message to the right person at the right time

• Bring the gap between acquisition and retention: How to pull acquisition data to influence growth and retention
• How to keep the funnel fed,  without forgetting to understand what is driving the highest value not just the highest volume
• Moving from acquisition CRM strategies to customer behaviour CRM strategies: How to use connected data to increase your customer visibility and create more accurate buying behaviour models