eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen

442073689894

Thomas Geitzenauer, Head of Global CRM Interaction at Swarovski
Swarovski Logo

Thomas Geitzenauer


Head of Global CRM Interaction
Swarovski

Check out the incredible speaker line-up to see who will be joining Thomas.

Download The Latest Agenda

Agenda Day 1 - Wednesday 2 October 2019

Wednesday, October 2nd, 2019


2:35 PM CASE STUDY: How to develop a cross-channel platform that leverages your customer data and enables you to send the right message to the right person at the right time

• Bring the gap between acquisition and retention: How to pull acquisition data to influence growth and retention
• How to keep the funnel fed,  without forgetting to understand what is driving the highest value not just the highest volume
• Moving from acquisition CRM strategies to customer behaviour CRM strategies: How to use connected data to increase your customer visibility and create more accurate buying behaviour models