Day 1 | 20th October
11:35 AM Case Study: How we embed AI shopping assistants into the customer journey to simplify choice and improve commercial performance
- Embedding an AI Shopping Assistant across web and app journeys to help customers navigate a 1,600-brand assortment with more confidence, improving product discovery and reducing decision fatigue
- Designing and rolling out conversational shopping experiences from Denmark to Sweden, aligning product, CX, and commercial teams to personalise support at scale while maintaining a seamless customer experience
- Measuring the real-world impact of AI-assisted shopping by analysing changes in conversion, return behaviour, and customer engagement, while refining the experience based on evolving user interactions and adoption patterns
Check out the incredible speaker line-up to see who will be joining Zana.
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