Digital advertising is getting constantly more complex, with new channels opening up and changes in data privacy. In this SMBs are left behind, not able to compete with enterprises’ budgets and expertise. We believe this is not right and that everyone deserves a voice. This is why we are revolutionising ad tech, enabling agencies, publishers, and marketplaces to access cross-channel digital advertising through one UI or API. The outcome is a win-win situation where SMBs tap into marketing capabilities, while the Nexta partner extend their value offering to new market segments through lower operational cost. To do so, Nexta has created an omni-channel advertising platform to book and manage campaigns with limited manual work. This is enabled by a simple booking flow, automation to build ads and campaigns, and AI optimisation customised to each client. Already today we are serving clients across the Europe and thousands of local SMBs.